{"id":6439,"date":"2012-09-18T00:00:00","date_gmt":"2012-09-18T00:00:00","guid":{"rendered":"http:\/\/maderamen.com.ar\/todo-madera\/2012\/09\/18\/durlock-celebra-su-trigesimo-quinto-aniversario\/"},"modified":"2012-09-18T00:00:00","modified_gmt":"2012-09-18T00:00:00","slug":"durlock-celebra-su-trigesimo-quinto-aniversario","status":"publish","type":"post","link":"https:\/\/maderamen.com.ar\/todo-madera\/2012\/09\/18\/durlock-celebra-su-trigesimo-quinto-aniversario\/","title":{"rendered":"Durlock celebra su trig\u00e9simo quinto aniversario"},"content":{"rendered":"<p>(Buenos Aires, 18 de septiembre de 2012). Durlock, compa\u00f1\u00eda proveedora de sistemas de construcci\u00f3n en seco, festeja su aniversario n\u00famero 35\u00b0 con el lanzamiento de una nueva campa\u00f1a publicitaria. Bajo el lema \u201cDurlock y Vos\u201d la compa\u00f1\u00eda busca formar parte de la vida de las personas acerc\u00e1ndose a sus consumidores, escuchando sus problem\u00e1ticas y brindando diferentes soluciones para cada una de ellas. La empresa inaugur\u00f3 en 1977 el primer complejo industrial de placas de yeso en la Argentina en General Acha, La Pampa. Gacetilla enviada por la empresa.<\/p>\n<p>Los festejos se plasmaron mediante el lanzamiento de una nueva campa\u00f1a publicitaria y la celebraci\u00f3n del ya tradicional d\u00eda del Durlero. <\/p>\n<p>La campa\u00f1a cuenta con una serie de piezas gr\u00e1ficas donde se pueden observar arquitectos, instaladores y familias desenvolverse en diferentes \u00e1mbitos en los que se ven reflejados los valores de la marca. <\/p>\n<p>De esta manera mediante el slogan \u201cDurlock Y vos\u201d se ve plasmada la participaci\u00f3n de la compa\u00f1\u00eda en diferentes situaciones de la vida de sus consumidores tales como: la realizaci\u00f3n de una obra, un estudio, una casa y un proyecto. <\/p>\n<p>Adem\u00e1s de la renovaci\u00f3n de su sitio web, la empresa lanz\u00f3 perfiles en diferentes redes sociales entre las que se destacan Facebook (www.facebook.com\/DurlockOficial), Twitter (@durlock) y un canal en Youtube (http:\/\/www.youtube.com\/user\/placasdurlock?feature=results_main). <\/p>\n<p>Los comienzos de la compa\u00f1\u00eda se remontan a 1977, a\u00f1o en el que inici\u00f3 sus actividades mediante la inauguraci\u00f3n del primer complejo industrial de placas de yeso en la Argentina ubicado en la ciudad de General Acha, La Pampa. <\/p>\n<p>Para la formaci\u00f3n y capacitaci\u00f3n, se realizan cursos para distintos niveles en todo el pa\u00eds. El Club del Instalador, asocia a los durleros para brindarle informaci\u00f3n t\u00e9cnica, novedades acerca de t\u00e9cnicas constructivas y lanzamientos de productos. <\/p>\n<p>Imagen: Gentileza Durlock.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Buenos Aires, 18 de septiembre de 2012). Durlock, compa\u00f1\u00eda proveedora de sistemas de construcci\u00f3n en seco, festeja su aniversario n\u00famero 35\u00b0 con el lanzamiento de una nueva campa\u00f1a publicitaria. Bajo el lema \u201cDurlock y Vos\u201d la compa\u00f1\u00eda busca formar parte de la vida de las personas acerc\u00e1ndose a sus consumidores, escuchando sus problem\u00e1ticas y brindando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-6439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-empresariales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Durlock celebra su trig\u00e9simo quinto aniversario - Todo Madera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maderamen.com.ar\/todo-madera\/2012\/09\/18\/durlock-celebra-su-trigesimo-quinto-aniversario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Durlock celebra su trig\u00e9simo quinto aniversario - Todo Madera\" \/>\n<meta property=\"og:description\" content=\"(Buenos Aires, 18 de septiembre de 2012). 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