{"id":10281,"date":"2019-05-03T17:48:00","date_gmt":"2019-05-03T20:48:00","guid":{"rendered":"https:\/\/maderamen.com.ar\/todo-madera\/?p=10281"},"modified":"2019-06-28T18:48:23","modified_gmt":"2019-06-28T21:48:23","slug":"egger-hello-wood-argentina-2019","status":"publish","type":"post","link":"https:\/\/maderamen.com.ar\/todo-madera\/2019\/05\/03\/egger-hello-wood-argentina-2019\/","title":{"rendered":"EGGER form\u00f3 parte de los 10 proyectos que protagonizaron Hello Wood Argentina 2019"},"content":{"rendered":"<p><strong>EGGER particip\u00f3 del 2 al 10 de marzo de Hello Wood Argentina 2019, festival de dise\u00f1o y arquitectura que se desarroll\u00f3 en Ceibas, Entre R\u00edos.<\/strong><\/p>\n<p>La compa\u00f1\u00eda fue proveedor oficial de los tableros OSB para cada uno de los diez proyectos que se realizaron en conjunto con estudiantes y profesionales del rubro. Informaci\u00f3n e im\u00e1genes enviadas por la empresa.<\/p>\n<p><a href=\"https:\/\/maderamen.com.ar\/todo-madera\/2018\/08\/17\/piso-egger-naturaleza\/\" target=\"_blank\" rel=\"noopener\">EGGER<\/a>, fabricante de productos a base de madera para la industria del mueble, el dise\u00f1o de interiores, construcci\u00f3n y pisos, fue uno de los principales patrocinadores de <a href=\"https:\/\/maderamen.com.ar\/todo-madera\/2018\/03\/21\/festival-hello-wood-2018\/\" target=\"_blank\" rel=\"noopener\">Hello Wood<\/a> 2019.<\/p>\n<p>En esta tercera edici\u00f3n, EGGER fue el \u00fanico proveedor oficial de OSB; cada proyecto ten\u00eda como condici\u00f3n contar con 1 kil\u00f3metro lineal de madera y 25 tableros OSB.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10283\" src=\"https:\/\/maderamen.com.ar\/todo-madera\/wp-content\/uploads\/sites\/3\/2019\/05\/eggerhello2-03-05-19.jpg\" alt=\"egger hello wood 2019\" width=\"1400\" height=\"700\" \/><\/p>\n<p>Este material se utiliza tanto desde lo est\u00e9tico como desde lo estructural y es en este sentido que en el festival se aprovecharon todas sus funciones, d\u00e1ndole tambi\u00e9n a los participantes gran versatilidad a la hora de construir.<\/p>\n<h4>Nuevos usos y aplicaciones<\/h4>\n<p>\u201cDesde EGGER vivimos con gran entusiasmo ser parte de esta iniciativa, ya que nos permite estar en contacto con los profesionales y estudiantes, brind\u00e1ndoles la posibilidad de que aprendan a trabajar el material. Y, al mismo tiempo, que ellos nos puedan devolver su mirada sobre otros usos o aplicaciones del OSB\u201d<em>, <\/em>coment\u00f3 <a href=\"https:\/\/maderamen.com.ar\/dyf-muebles\/2017\/08\/16\/egger-compra-masisa-argentina\/\" target=\"_blank\" rel=\"noopener\">Francisco Estruga<\/a>, director Ventas\/Marketing de <a href=\"https:\/\/maderamen.com.ar\/dyf-muebles\/2017\/08\/28\/egger-compra-masisa\/\" target=\"_blank\" rel=\"noopener\">EGGER Latinoam\u00e9rica<\/a>.<\/p>\n<p>El festival ofreci\u00f3 una experiencia \u00fanica en el oficio de la construcci\u00f3n del material, logrando transitar el proceso desde un concepto, la evoluci\u00f3n en su dise\u00f1o y su materializaci\u00f3n final. En esta tercera edici\u00f3n participaron 120 j\u00f3venes (de toda la Argentina y pa\u00edses vecinos como Brasil, Chile, Per\u00fa) que tuvieron la posibilidad de vivir una experiencia 100% interactiva con profesionales de la industria que oficiaron como l\u00edderes de cada uno de los proyectos.<\/p>\n<h4>Los diez proyectos<\/h4>\n<p>En esta edici\u00f3n se eligieron 10 proyectos que fueron asignados a 10 grupos de estudiantes buscando que en cada uno haya heterogeneidad en cuanto a sexo, nivel acad\u00e9mico y lugar de procedencia y profesionales: Tolva &#8211; Contensor &#8211; Habitar el Manifesto &#8211; Egg-o &#8211; Hojarasca &#8211; Puente 1:0,89 &#8211; L\u00ednea de Ocio &#8211; Dis-Positivo &#8211; Adentro Afuera &#8211; Rancho Zen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10284\" src=\"https:\/\/maderamen.com.ar\/todo-madera\/wp-content\/uploads\/sites\/3\/2019\/05\/eggerhello3-03-05-19.jpg\" alt=\"egger hello wood 2019\" width=\"1400\" height=\"700\" \/><\/p>\n<p>La tem\u00e1tica que abord\u00f3 esta \u00faltima edici\u00f3n fue espacios \u201cCon-Tensi\u00f3n\u201d, porque invit\u00f3 a los j\u00f3venes a experimentar un acercamiento a la construcci\u00f3n desde un lugar de colaboraci\u00f3n y compromiso entre ellos mismos y los profesionales.<\/p>\n<p>Por otro lado, tambi\u00e9n intervino el concepto de tensi\u00f3n<em>,<\/em> que busc\u00f3 generar que los proyectos interpelen a cada integrante del equipo. Todos los proyectos se acomodaron en el predio tratando de generar ese efecto: contenci\u00f3n y comunicaci\u00f3n entre todos.<\/p>\n<p>Hello Wood se ha convertido en una usina de dise\u00f1o en madera para arquitectos, dise\u00f1adores y carpinteros que buscan nuevas formas de compartir y producir conocimiento. Hoy es mucho m\u00e1s que eso. Es un centro creativo de arquitectura y dise\u00f1o y una plataforma educativa para el di\u00e1logo y la experimentaci\u00f3n arquitect\u00f3nica.<\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/maderamen.com.ar\/todo-madera\/2019\/04\/16\/todo-madera-marzo-2019\/\" target=\"_blank\" rel=\"noopener\">Ver: Nota completa en Todo Madera Mayo 2019<\/a><\/strong><\/p>\n<hr \/>\n<p>Fotos: Gentileza EGGER.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EGGER particip\u00f3 del 2 al 10 de marzo de Hello Wood Argentina 2019, festival de dise\u00f1o y arquitectura que se desarroll\u00f3 en Ceibas, Entre R\u00edos. La compa\u00f1\u00eda fue proveedor oficial de los tableros OSB para cada uno de los diez proyectos que se realizaron en conjunto con estudiantes y profesionales del rubro. Informaci\u00f3n e im\u00e1genes [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[],"class_list":{"0":"post-10281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-y-actualidad","8":"category-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EGGER patrocin\u00f3 los 10 proyectos de Hello Wood Argentina 2019<\/title>\n<meta name=\"description\" content=\"EGGER particip\u00f3 del 2 al 10 de marzo de Hello Wood Argentina 2019, festival de dise\u00f1o y arquitectura que se desarroll\u00f3 en Ceibas, Entre R\u00edos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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