{"id":12636,"date":"2020-06-03T12:53:23","date_gmt":"2020-06-03T15:53:23","guid":{"rendered":"https:\/\/maderamen.com.ar\/dyf-muebles\/?p=12636"},"modified":"2020-06-03T12:53:25","modified_gmt":"2020-06-03T15:53:25","slug":"ciecti-difundio-un-documento-sobre-incorporacion-de-diseno-en-pymes","status":"publish","type":"post","link":"https:\/\/maderamen.com.ar\/dyf-muebles\/2020\/06\/03\/ciecti-difundio-un-documento-sobre-incorporacion-de-diseno-en-pymes\/","title":{"rendered":"CIECTI difundi\u00f3 un documento sobre incorporaci\u00f3n de dise\u00f1o en PyMEs"},"content":{"rendered":"\n<p><strong>CIECTI public\u00f3 un documento sobre la incorporaci\u00f3n de dise\u00f1o en PyMEs, titulado \u201cIncorporaci\u00f3n estrat\u00e9gica del dise\u00f1o por parte de las pymes argentinas: diagn\u00f3stico del Programa PyMEs D\u201d.<\/strong><\/p>\n\n\n\n<p>El Centro Interdisciplinario de Estudios en Ciencia, Tecnolog\u00eda e Innovaci\u00f3n (CIECTI) public\u00f3 el documento \u201cIncorporaci\u00f3n estrat\u00e9gica del <a href=\"https:\/\/maderamen.com.ar\/dyf-muebles\/2020\/01\/27\/linea-urban-concept-faplac-mix-de-texturas-y-disenos\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"dise\u00f1o (abre en una nueva pesta\u00f1a)\">dise\u00f1o<\/a> por parte de las pymes argentinas: diagn\u00f3stico del Programa Pymes D\u201d. Son sus autores Carlos Aggio y Gustavo Baruj.<\/p>\n\n\n\n<p>CIECTI recuerda que todas sus publicaciones son de car\u00e1cter libre y gratuito. Pueden acceder al documento completo ingresando <a href=\"http:\/\/www.ciecti.org.ar\/publicaciones\/dt19-incorporacion-estrategica-del-diseno-por-parte-de-las-pymes-argentinas-diagnostico-del-programa-pymes-d\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"aqu\u00ed (abre en una nueva pesta\u00f1a)\">aqu\u00ed<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Herramienta\nde innovaci\u00f3n<\/h4>\n\n\n\n<p>El dise\u00f1o est\u00e1 conceptualizado como un motor y una herramienta para la innovaci\u00f3n centrada en el\/la usuario\/a, que en muchos casos complementa a la i+d y otras actividades de\ninnovaci\u00f3n.<\/p>\n\n\n\n<p>A partir de los resultados de distintas investigaciones que muestran beneficios econ\u00f3micos asociados a la incorporaci\u00f3n estrat\u00e9gica del dise\u00f1o por parte de las firmas, el dise\u00f1o tom\u00f3 mayor espacio en la agenda de la pol\u00edtica p\u00fablica.<\/p>\n\n\n\n<p>En la\nArgentina y como parte de una pol\u00edtica nacional m\u00e1s amplia, se instrument\u00f3 en\nlos \u00faltimos a\u00f1os el programa PyMEs D.<\/p>\n\n\n\n<p>Este programa fomenta el uso del dise\u00f1o y el mercado de los servicios asociados al dise\u00f1o subsidiando los honorarios de dise\u00f1adores profesionales en empresas con el objetivo ulterior que las firmas hagan una integraci\u00f3n estrat\u00e9gica del dise\u00f1o en la industria local y fortalezcan su competitividad.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Diagn\u00f3stico<\/h4>\n\n\n\n<p>El presente estudio se desarroll\u00f3 con la finalidad de asistir al ex Ministerio de Producci\u00f3n y Trabajo de la Naci\u00f3n en la realizaci\u00f3n de un diagn\u00f3stico del programa PyMEs D para conocer su funcionamiento, analizar y revalorizar informaci\u00f3n generada por la unidad ejecutora del programa y conocer algunos aspectos de las empresas beneficiarias y su\nexperiencia con la operatoria.<\/p>\n\n\n\n<p>Para\nesto, en primer lugar, se hace una justificaci\u00f3n del diagn\u00f3stico desde lo\nte\u00f3rico, a partir de la discusi\u00f3n conceptual de la relaci\u00f3n innovaci\u00f3n, dise\u00f1o\ny competitividad en el nivel de la firma y desde lo emp\u00edrico, a partir de la\nevidencia del escaso uso y la baja profesionalizaci\u00f3n del dise\u00f1o en las pymes\nindustriales de la Argentina.<\/p>\n\n\n\n<p>En segundo lugar, se analiza la operatoria del programa y se sintetizan los principales resultados\nen t\u00e9rminos de recursos asignados y cantidad de empresas asistidas.<\/p>\n\n\n\n<p>Finalmente, se presentan los resultados de una encuesta a firmas beneficiarias que da cuenta de la experiencia que han tenido respecto de su\ninteracci\u00f3n con PyMEs D.<\/p>\n\n\n\n<p>Fuente e imagen: Gentileza CIECTI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CIECTI public\u00f3 un documento sobre la incorporaci\u00f3n de dise\u00f1o en PyMEs, titulado \u201cIncorporaci\u00f3n estrat\u00e9gica del dise\u00f1o por parte de las pymes argentinas: diagn\u00f3stico del Programa PyMEs D\u201d. El Centro Interdisciplinario de Estudios en Ciencia, Tecnolog\u00eda e Innovaci\u00f3n (CIECTI) public\u00f3 el documento \u201cIncorporaci\u00f3n estrat\u00e9gica del dise\u00f1o por parte de las pymes argentinas: diagn\u00f3stico del Programa Pymes [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,23],"tags":[],"class_list":{"0":"post-12636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-diseno-y-fabricacion","8":"category-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CIECTI difundi\u00f3 un documento sobre incorporaci\u00f3n de dise\u00f1o en PyMEs - D&amp;F Muebles<\/title>\n<meta name=\"description\" content=\"CIECTI public\u00f3 un extenso documento sobre la 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