{"id":6249,"date":"2008-11-13T00:00:00","date_gmt":"2008-11-13T00:00:00","guid":{"rendered":"http:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/"},"modified":"2008-11-13T00:00:00","modified_gmt":"2008-11-13T00:00:00","slug":"el-agregado-de-valor-una-clave-para-apalear-la-crisis","status":"publish","type":"post","link":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/","title":{"rendered":"El agregado de valor, una clave para apalear la crisis"},"content":{"rendered":"<p>Desarrollo Forestal habl\u00f3 en exclusiva con Javier Fracalossi, socio de Fracalossi Maderas, aserradero de Concordia, Entre R\u00edos. Fue durante el desarrollo de las XXIII Jornadas Forestal de Entre R\u00edos, que se realizaron en INTA Concordia. En la imagen lo flanquean Luis Mestres, a la izquierda, y Sergio Corso. La experiencia de la firma, la diversificaci\u00f3n de la oferta y el agregado de valor, fueron algunas de las claves de la charla.<\/p>\n<p>&#8211; \u00bfLa menor demanda de productos madereros afecta a todos o quienes se pudieron diferenciar con agregado de valor sintieron menos el impacto? <\/p>\n<p>&#8211; Yo puedo contar el caso puntual de nuestra empresa. Fracalossi Maderas diversific\u00f3 mucho su producci\u00f3n y reprocesa una buena parte de la madera que consume. Entonces eso nos da la posibilidad de absorber algunos nichos de mercado, en contrapartida con aquella otra empresa que s\u00f3lo est\u00e1 ofertando un producto en el mercado. Entonces, por ah\u00ed corremos con esa ventaja. De hecho, no es lo mismo el nivel de actividad que ven\u00edamos teniendo hasta agosto o julio, que eran niveles normales, a lo que es hoy. Hoy la cadena de pagos est\u00e1 un poco m\u00e1s larga, las ventas no se atienden de la misma forma. Hablo del caso puntual de Fracalossi Maderas. Nosotros atendemos el pa\u00eds entero y tuvimos que empezar a caminar un poco y a estar un poco m\u00e1s encima del distribuidor para darle algunas alternativas de venta. Y eso hace que la ca\u00eda de la demanda no sea tan dr\u00e1stica. Pero tambi\u00e9n nos est\u00e1 afectando.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desarrollo Forestal habl\u00f3 en exclusiva con Javier Fracalossi, socio de Fracalossi Maderas, aserradero de Concordia, Entre R\u00edos. Fue durante el desarrollo de las XXIII Jornadas Forestal de Entre R\u00edos, que se realizaron en INTA Concordia. En la imagen lo flanquean Luis Mestres, a la izquierda, y Sergio Corso. La experiencia de la firma, la diversificaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-6249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-noticias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El agregado de valor, una clave para apalear la crisis - Desarrollo Forestal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El agregado de valor, una clave para apalear la crisis - Desarrollo Forestal\" \/>\n<meta property=\"og:description\" content=\"Desarrollo Forestal habl\u00f3 en exclusiva con Javier Fracalossi, socio de Fracalossi Maderas, aserradero de Concordia, Entre R\u00edos. Fue durante el desarrollo de las XXIII Jornadas Forestal de Entre R\u00edos, que se realizaron en INTA Concordia. En la imagen lo flanquean Luis Mestres, a la izquierda, y Sergio Corso. La experiencia de la firma, la diversificaci\u00f3n [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Desarrollo Forestal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Maderamen.Argentina\/\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-13T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Maderamen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DesarrolloFores\" \/>\n<meta name=\"twitter:site\" content=\"@DesarrolloFores\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maderamen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/2008\\\/11\\\/13\\\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/2008\\\/11\\\/13\\\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\\\/\"},\"author\":{\"name\":\"Maderamen\",\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/#\\\/schema\\\/person\\\/ad3cdc3df72c15861fdd096bee929343\"},\"headline\":\"El agregado de valor, una clave para apalear la crisis\",\"datePublished\":\"2008-11-13T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/2008\\\/11\\\/13\\\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\\\/\"},\"wordCount\":274,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/#organization\"},\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/2008\\\/11\\\/13\\\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/2008\\\/11\\\/13\\\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\\\/\",\"url\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/2008\\\/11\\\/13\\\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\\\/\",\"name\":\"El agregado de valor, una clave para apalear la crisis - Desarrollo Forestal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/#website\"},\"datePublished\":\"2008-11-13T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/2008\\\/11\\\/13\\\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/2008\\\/11\\\/13\\\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/2008\\\/11\\\/13\\\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El agregado de valor, una clave para apalear la crisis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/#website\",\"url\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/\",\"name\":\"Desarrollo Forestal\",\"description\":\"Noticias del sector forestal\",\"publisher\":{\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/#organization\",\"name\":\"Maderamen\",\"url\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/03\\\/maderamen-emago.png\",\"contentUrl\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/03\\\/maderamen-emago.png\",\"width\":250,\"height\":246,\"caption\":\"Maderamen\"},\"image\":{\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Maderamen.Argentina\\\/\",\"https:\\\/\\\/x.com\\\/DesarrolloFores\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCeYU2-_JRTYYpgHoyhTT2Fg\",\"https:\\\/\\\/www.instagram.com\\\/maderamen.ok\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/maderameneditorial\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/#\\\/schema\\\/person\\\/ad3cdc3df72c15861fdd096bee929343\",\"name\":\"Maderamen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/af612dc5cc79b81354fdd5591e3c15e376793953a9585c1142faad6370a6f555?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/af612dc5cc79b81354fdd5591e3c15e376793953a9585c1142faad6370a6f555?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/af612dc5cc79b81354fdd5591e3c15e376793953a9585c1142faad6370a6f555?s=96&d=mm&r=g\",\"caption\":\"Maderamen\"},\"url\":\"https:\\\/\\\/maderamen.com.ar\\\/desarrollo-forestal\\\/author\\\/sachi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El agregado de valor, una clave para apalear la crisis - Desarrollo Forestal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/","og_locale":"es_ES","og_type":"article","og_title":"El agregado de valor, una clave para apalear la crisis - Desarrollo Forestal","og_description":"Desarrollo Forestal habl\u00f3 en exclusiva con Javier Fracalossi, socio de Fracalossi Maderas, aserradero de Concordia, Entre R\u00edos. Fue durante el desarrollo de las XXIII Jornadas Forestal de Entre R\u00edos, que se realizaron en INTA Concordia. En la imagen lo flanquean Luis Mestres, a la izquierda, y Sergio Corso. La experiencia de la firma, la diversificaci\u00f3n [&hellip;]","og_url":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/","og_site_name":"Desarrollo Forestal","article_publisher":"https:\/\/www.facebook.com\/Maderamen.Argentina\/","article_published_time":"2008-11-13T00:00:00+00:00","author":"Maderamen","twitter_card":"summary_large_image","twitter_creator":"@DesarrolloFores","twitter_site":"@DesarrolloFores","twitter_misc":{"Escrito por":"Maderamen","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/#article","isPartOf":{"@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/"},"author":{"name":"Maderamen","@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/#\/schema\/person\/ad3cdc3df72c15861fdd096bee929343"},"headline":"El agregado de valor, una clave para apalear la crisis","datePublished":"2008-11-13T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/"},"wordCount":274,"commentCount":0,"publisher":{"@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/#organization"},"articleSection":["Noticias"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/","url":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/","name":"El agregado de valor, una clave para apalear la crisis - Desarrollo Forestal","isPartOf":{"@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/#website"},"datePublished":"2008-11-13T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/2008\/11\/13\/el-agregado-de-valor-una-clave-para-apalear-la-crisis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/"},{"@type":"ListItem","position":2,"name":"El agregado de valor, una clave para apalear la crisis"}]},{"@type":"WebSite","@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/#website","url":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/","name":"Desarrollo Forestal","description":"Noticias del sector forestal","publisher":{"@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/#organization","name":"Maderamen","url":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/#\/schema\/logo\/image\/","url":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-content\/uploads\/sites\/2\/2026\/03\/maderamen-emago.png","contentUrl":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-content\/uploads\/sites\/2\/2026\/03\/maderamen-emago.png","width":250,"height":246,"caption":"Maderamen"},"image":{"@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Maderamen.Argentina\/","https:\/\/x.com\/DesarrolloFores","https:\/\/www.youtube.com\/channel\/UCeYU2-_JRTYYpgHoyhTT2Fg","https:\/\/www.instagram.com\/maderamen.ok\/","https:\/\/www.linkedin.com\/company\/maderameneditorial\/"]},{"@type":"Person","@id":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/#\/schema\/person\/ad3cdc3df72c15861fdd096bee929343","name":"Maderamen","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/af612dc5cc79b81354fdd5591e3c15e376793953a9585c1142faad6370a6f555?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/af612dc5cc79b81354fdd5591e3c15e376793953a9585c1142faad6370a6f555?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af612dc5cc79b81354fdd5591e3c15e376793953a9585c1142faad6370a6f555?s=96&d=mm&r=g","caption":"Maderamen"},"url":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/author\/sachi\/"}]}},"_links":{"self":[{"href":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-json\/wp\/v2\/posts\/6249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-json\/wp\/v2\/comments?post=6249"}],"version-history":[{"count":0,"href":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-json\/wp\/v2\/posts\/6249\/revisions"}],"wp:attachment":[{"href":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-json\/wp\/v2\/media?parent=6249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-json\/wp\/v2\/categories?post=6249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maderamen.com.ar\/desarrollo-forestal\/wp-json\/wp\/v2\/tags?post=6249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}